The Newspaper Association of America set top advertising creatives the task of creating their own newspaper ad. The content being how they think a newspaper ad should be written.
The responses included in this book are that of Luke Sullivan (author of Hey Whipple, Squeeze This), Jeff Goodby (creative director & co-chairman of Goodby, Silverstein & Partners) and Lee Clow (creative director & chairman of TBWA Worldwide).
It's incredible just how much of their personality can be grasped from each response.
So here they are... very different, very unique and very interesting.
In this digital era thanks to all the online portals who are actually saving the time. Be it a Matrimony Ads in Newspaper or any other media ads the process is so simple and better than before.
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