Normally I’d find myself saying, those guys at Nike or Adidas have done it again.
Never have I found myself telling someone ‘You need to check the new Puma ad’.
Until now.
Puma have probably known for some time that the althetic draws of their footwear simply can’t compete with that of Nike or Adidas. Yet their casual footwear holds an aura of style on the increasing number of 20-somethings that seem to be sporting them.
Realising this, they’ve put together an amazing celebration of the ‘After Hours Athletes’. Anyone who says there’s not an ounce of competitiveness inside them is a liar. Competition is by no means a bad thing - how boring would the world be without it?
There’s an athlete inside all of us, as a description of the ad states, “even if the only time we run is to catch a cab home”. Think about it, the least competitive person in the world will still be eager to reach the front of the kebab shop queue at the end of the night.
This beautifully shot selection of scenes shines an innocence on the concept of ‘competition’. The penultimate shot, when the guy shoots a casual overhead shot at the garbage truck, sums it all up for me. It comes across as though it’s the potential match-winner in a high profile basketball game.
He misses.
It happens, so what?
He’ll just pick it up and put it in the next bin, just like a basketballer will score the next match winner.
Although competition can sometimes be harmful, it is nevertheless a wonderful thing which brings people together.
Top marks to Puma for reminding us all.
Never have I found myself telling someone ‘You need to check the new Puma ad’.
Until now.
Puma have probably known for some time that the althetic draws of their footwear simply can’t compete with that of Nike or Adidas. Yet their casual footwear holds an aura of style on the increasing number of 20-somethings that seem to be sporting them.
Realising this, they’ve put together an amazing celebration of the ‘After Hours Athletes’. Anyone who says there’s not an ounce of competitiveness inside them is a liar. Competition is by no means a bad thing - how boring would the world be without it?
There’s an athlete inside all of us, as a description of the ad states, “even if the only time we run is to catch a cab home”. Think about it, the least competitive person in the world will still be eager to reach the front of the kebab shop queue at the end of the night.
This beautifully shot selection of scenes shines an innocence on the concept of ‘competition’. The penultimate shot, when the guy shoots a casual overhead shot at the garbage truck, sums it all up for me. It comes across as though it’s the potential match-winner in a high profile basketball game.
He misses.
It happens, so what?
He’ll just pick it up and put it in the next bin, just like a basketballer will score the next match winner.
Although competition can sometimes be harmful, it is nevertheless a wonderful thing which brings people together.
Top marks to Puma for reminding us all.
No comments:
Post a Comment